case | Advertising
Smart Shopping campaigns
Client
Deliverables
- Creative strategy
- Creative Concept
Smart Shopping campaigns is a new way to systematically and automatically manage your online sales campaigns on the Google platform. The Google AI can manage your current shopping campaigns better and more efficiently. To convince prospects to take the leap into AI territory, we let experienced experts do the talking.
The power of AI
Startselect was one of the first companies in Europe who had the chance to work with ‘Smart Shopping’. At first they were hesitant to just ‘hand over’ their campaigns to an AI. Just like any smart company would be. But the following success with and enthusiasm about ‘Smart Shopping’, made it exactly the powerful story we wanted to capture.
Trust is crucial
Authentic stories from experienced users have always been critical to the marketing success of Google.
