case | Digital Design

Designing Pickwick’s worlds of flavour



  • Website Design
  • Design System

JDE PEET’S Company wanted to completely refresh its Pickwick digital designs. The new highlights the different worlds of tea flavours. The site has a touch of experience design, but is still very straightforward to use.

Thanks Chunk! We’re now ready for the next step in digital communication


Rich in flavours: rich in design

The key to the new design direction is richness. We wanted to highlight that Pickwick is not just selling tea, but a tea experience in which people come together and enjoy quality time. Tea can be a moment of rest, or can give you that small boost of energy just when you need it. The richness of the Pickwick world of tea is at the heart of the new design.