case | Advertising
Google lets business owners focus on their business
- Creative Concept
- Managing Production
Google asked to come up with an international campaign that would show small business owners how easy and effective it is to advertise on Google. We let business owners talk about their life, their business and the role Google Ads plays in their success.
“This campaign boosted our awareness and sales to the next level”
MARKETING MANAGER, NORTHERN EUROPE
Reaching the right target audience
Entrepreneurs shared authentic stories and talked about the unique role Google Adwords played in their business success. This was shown as pre-rolls, 100,000 flyers for starters, YouTube films, and landing pages.
Authenticity played a key role throughout the campaign. This was always based on the core creative idea of 'Google makes it easy to grow your business'.