case | Brand Strategy & Design

A new city where East meets West



  • Brand Strategy
  • Brand Design
  • Website design
  • Booklet

Shengli Group, a large real estate developer in the West of China, wanted to attract Western brands like Lego Land and Burberry to a new area of the city of Chengdu. We created the name, brand strategy, brand design, website & booklet.

Chunk is a true creative agency, a pleasure to work with

Shengli Group press release

A new way of living

BAO Life provides a new way of living, a combination of East and West. It’s a truly global view on real-estate development. We created a premium brand to support this new proposition.

For every platform and device

Of course, the brand was optimised for digital media and works interactively on laptop and mobile.