case | Brand Strategy & Design
A new city where East meets West
- Brand Strategy
- Brand Design
- Website design
Shengli Group, a large real estate developer in the West of China, wanted to attract Western brands like Lego Land and Burberry to a new area of the city of Chengdu. We created the name, brand strategy, brand design, website & booklet.
“Chunk is a true creative agency, a pleasure to work with”
Shengli Group press release
A new way of living
BAO Life provides a new way of living, a combination of East and West. It’s a truly global view on real-estate development. We created a premium brand to support this new proposition.
For every platform and device
Of course, the brand was optimised for digital media and works interactively on laptop and mobile.