Our Approach


Smart Digital advertising is crucial in every acquisition journey. We create well thought out advertising concepts and manage the production.

Creative Concept

Setting the Stage

A number of factors play a key role in creating impactful campaigns: a valuable proposition, a smart media plan and strong creative ideas and execution. Campaigns are most successful when creative agency, media agency and client work as one big team with clear objectives.

Creative Strategy

We come up with a creative strategy, present it and finetune it together with the client. We then have the approach to creatively appeal to the audience, remove barriers and create ways for the product or service to be considered ánd purchased by the target audience.

Ideas & Production

Creating Ideas

Our creative team then comes up with a set of viable ideas. These are always kitchen reviewed by the client to check if we’re on the right path. One or two ideas are then further developed for discussion at a live presentation. This phase results in a final creative concept.

Production of Assets

This last phase focuses on creating the assets such as online films, photos, animations, social posts, Digital Out of Home, email newsletters, website landing pages, display banners or other native content. We work with a number of production agencies to suit a range of budgets.


We work as one team

We strongly believe that teamwork is the way to get the best results. The key to this is combining your knowledge of markets and audiences with our creativity. Since 2004 this has led to tangible successes with clients like Vodafone, Google, Philips, Nationale-Nederlanden, and many more.